This is work in progress. New Chapters will show up as we write them. And the existing ones will change as we progress.

The Heartfelt Founder Handbook

Part I: The Heartfelt Partnership

Our Investment Philosophy - What we believe in and why we invested in you

• What to Expect From Us - How we work with founders and what support you can access
• The Heartfelt Community - Connecting with and leveraging your fellow founders

Part II: Early-Stage Growth Fundamentals

• From Zero to One - Building your initial product and finding product-market fit
• Team Building - Making your first critical hires and creating company culture
• Resource Management - Making your seed funding last while achieving milestones
• Metrics That Matter - Focusing on the right numbers at your stage

Part III: Founder Challenges & Solutions

• Navigating Co-founder Dynamics - Maintaining strong partnerships through growth

Founder Issues - when there is friction in the team

• Mental Health & Resilience - Taking care of yourself while building a company
• Pivoting With Purpose - Knowing when and how to change direction
• Crisis Management - Handling the inevitable fires of early-stage startups

Failing Gracefully - What if it is not working out?

Part IV: The Funding Journey

Preparing for Your Next Round - What investors look for