At Heartfelt, our investment approach is built on a foundation of thoughtful questioning and deliberate partnership. We believe that by sharing our philosophy transparently, we create the conditions for authentic collaboration and mutual growth.
When evaluating opportunities, we focus on four fundamental questions that guide our decision-making process:
Why you? We invest in founders, not just ideas. Your unique background, complementary team composition, adaptability, and resilience matter deeply to us. We look for founding teams that bring diverse skills, experiences, and perspectives that create a whole greater than the sum of its parts.
Why this? The problem you're solving must be meaningful and your solution distinctive. We examine your market understanding, the clarity of your vision, and how well your product addresses the needs of your target customers.
Why now? Timing is critical in venture success. We evaluate market readiness, technological feasibility, and whether current conditions create a unique window of opportunity for your specific solution.
Why is this a good deal? Beyond potential returns, we evaluate how well this investment aligns with our portfolio and what specific value we can add to your journey. We also assess your potential to create sustainable profits—both for your company and our investment.
We operate on a principle we call "exclusive inclusivity" - a carefully designed framework that creates maximum value for our portfolio companies. While our selection process is deliberately rigorous (we invest in less than 1% of the companies we engage with), once you're part of our portfolio, you gain access to an exceptional support system designed to accelerate your growth.
This selective approach allows us to focus our resources, attention, and network on founders we truly believe in. Rather than spreading ourselves thin, we prefer depth of engagement with companies where we see alignment in values, vision, and execution philosophy.
Our venture development sessions form the cornerstone of our post-investment relationship. These collaborative meetings provide a structured environment where we:
We believe successful companies are built on solid operational foundations: